- by Social Media
- Thursday January 16, 2014
Why a VIP guest visits years in a row.
"Let's do it again!"
That is the sentiment that drives many of our guests to return to our operation year after year.It made me wonder if there was something that triggered that thought, an underlying experience that created the motivation to sign up for a heliskiing trip for the next season a year in advance.I found my answer when I was interviewing one of our guests recently and it came with a wonderful story that blew my mind. Jeff came in from his third day of skiing with the same look on his face that you see when a guy just drove a sports car really fast for the first time; it was a look of shear excitement. This successful businessman that is turning 50 soon told me "I just hit the biggest air I have ever done…off of the run 40 watt at the very top...I jumped two pillows at the same time." Jeff was overjoyed with his bluebird day in the mountains, and this was his just a part of his yearly tradition. I wondered if maybe he had a favorite run, and he responded that "there was too many to count, Hunter with huge pillows, Long chute after lunch, Bodacious and deep powder….We hammered all of it." He mentioned that it had to do with the great alpine entry's and the fact that "its all good whether knee high or chest deep snow." He volunteered that he chose to ski with us because of our guides and the fact that "you feel safe and they will let you go as hard as you possibly can." Obviously in his case, his whole group went really hard that day and they all pushed themselves to greater heights of powder self mastery.Then Jeff told about the experience that had changed his life in regards to powder skiing. His eyes darted off to the side as he accessed the beautiful memories and he smiled with a sheepish grin. He told that it all started 4 years prior. He had joined another group and they went up in the helicopter after a large snowstorm that left 45cm. It was a super cold day and the snow was very dry and light. As they headed down the mountain, about halfway down their guide Syl, started to laugh hysterically, pulled her goggles unto her toque and stopped rather abruptly. The rest of the group stopped by her side and they asked her why she was laughing so hard.Her answer said it all: "I don't know what you have done in your lives gentlemen, but this is one of those days that you will remember for the rest of your lives." That was the moment that Jeff said he got hooked. He said "The guide was laughing, that it how you know that you have a great day ahead of you." He said that a moment like that in these mountains compares to " skiers herion," and once that had happened, he was hooked.In his final words Jeff simply said "a moment like that is off the chart." I suppose knowing that those moments are possible is a good reason for guests to take advantage of our incentive plan. If your curious about it...Just give us a call.To Jeff...and all the others like Jeff that have experienced a similar moment. We will see you next year!